Helpful Tools for Webmasters

The webmaster tools offered by MSN, Google, and Yahoo! provide all the data you need to make your website as powerful and profitable as it can be. When used properly, they can minimize the time you spend on repetitive daily tasks and take the mystery out of search engine optimization. We’ve tested them all and come up with this list …

Sam PascuaHelpful Tools for Webmasters

The Power of Copywriting

Too many online businesses focus solely on web design and development, enamoured with fancy layouts and bold graphics while virtually ignoring the text itself. And while it is true that today’s internet users rarely read a website from start to finish, content is – and always will be – king. The power of copywriting is most apparent in ecommerce, customer …

Sam PascuaThe Power of Copywriting

Search Engine Marketing Glossary

Actual Cost per Click It is the amount paid by the advertiser to the PPC Ad Service provider for every click on the advertisement. This cost can be less than or equal to the maximum cost per click. In other words, it’s the cost which the advertiser pays to the PPC service provider in order to maintain his ad position …

Sam PascuaSearch Engine Marketing Glossary

Google Street View on Training Wheels

Google Street View cars are going up and down streets around the world, recording images for use in Google Maps. But now Google is trying to expand its viewing capabilities by switching to tricycle-based cameras. These high-tech white tricycles carry a generator and around eight cameras mounted on a telescoping pole that can be raised and lowered. Clearly labelled with …

Sam PascuaGoogle Street View on Training Wheels

New Directory for Facebook Applications

At last count, Facebook’s development platform had more than 50,000 applications for users to choose from. To adapt to this rapid growth, Facebook is now redesigning its online directory, making it easier for users to browse the offerings and creating new ways for developers to communicate with their users. In the revamped directory, each application’s “About” page will be more …

Sam PascuaNew Directory for Facebook Applications

Australian Physiotherapy Association – iMIS Management Software

The Australian Physiotherapy Association (APA) approached Design Industries with the requirement to redesign their website front end system and integrate the website with multiple backend systems such as their Customer Relation Management System (CRM) and their Securepay Payment Gateway system in order to provide a seamless online solution to their large membership base.

Sam PascuaAustralian Physiotherapy Association – iMIS Management Software