Cloud Computing Takes to the Skies
By Sam PascuaIn recent years, IT professionals have become increasingly interested in cloud computing. Once a theoretical concept, cloud computing now has many practical applications and fascinating implications for businesses of all sizes.
What is Cloud Computing?
Through cloud computing, many businesses and organisations access shared computing resources to run applications that rely on remote servers and virtual data centres. Cloud computing offers a way for businesses to use their existing hardware, software, and other resources to run major applications without the heavy investment expenses that would traditionally have been needed to do so internally. Some of the physical components may be housed within the business’s office, but most are housed at a large data centre or offered through a service provider. Because businesses do not need to develop and house the applications internally, they are able to free up valuable resources for other endeavours. Rather than purchasing new equipment, businesses essentially rent the necessary resources from the API through cloud computing, paying only for what they use.
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The Surprising Impact of Twitter
By Sam PascuaWhen Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not.
But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those tweets is mundane trivia about what people are doing at the moment, other tweets cover more substantive, newsworthy topics. Some individuals now attract thousands of followers, with tweets being disseminated more broadly than ever before.
Read moreSEM Strategies vs. SEM Tactics
By Sam PascuaThere are many people in this world who still don’t believe in the power of the business vocabulary. Experts argue about the importance of building your knowledge about business terms and how they represent the true core of understanding the development of your business across its various stages. This fact is especially important in the case of business men entering newer business fields like Search Engine Marketing. The point here is that you can’t afford to make a faux pas when you are communicating with your clients and management about strategies and risk mis-coordination. The problem is compounded as the project grows in size and every aspect requires more attention to detail.
Read moreSEMs mostly get confused about two terms: SEM strategies and SEM tactics. It has been found that 90% of the marketers tend to define strategies as tactics or vice-versa. The definitions of these terms clear the confusion to an extent. A strategy is defined as a “long-term action plan for achieving a goal”, whereas tactics are described as “near term actions taken to solve specific problems or accomplish specific goals” (investorwords.com).
August Photo: Windblown
By madcow
Hey!
Another month, time for another photo of the month. This photo was taken along the coast in Port Stephens, NSW in an area near Birubi beach. It was so windy, and it was about to rain, but the colours of the rocks stopped me on my way back to the car.
Over and out for another month,
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Microsoft to unbundle IE from Windows: EU
By Sam PascuaThe European Commission says Microsoft has agreed to open up Windows to different web browsers in order to fend off European Union litigation.
“Microsoft has proposed a consumer ballot screen as a solution to the pending antitrust case about the tying of Microsoft Internet Explorer web browser with Windows,” the commission said in a statement.
It said computer users would be able to “easily install competing web browsers, set one of those browsers as a default, and disable Internet Explorer” from the ballot screen.
Read moreAustralian Internet Censorship – Part II
By Sam PascuaIn a striking turn of events, the Australian government is finally backing down from its efforts to censor internet access for Australian citizens. After months of trying to pass legislation that would have imposed mandatory internet filtering, Stephen Conroy, the Australian Minister of Communications recently announced that the proposed legislation may instead become a “voluntary industry code,” implemented at the discretion of internet service providers.
Why the sudden change of heart? It appears that Prime Minister Rudd and his colleagues finally realised that they don’t have enough support to pass the legislation in the Upper House. By instead pursuing a voluntary code, they may be hoping that they’ll have the framework for making it mandatory in the future. The new, optional policy doesn’t seem to be very well thought-out yet, but it is a welcome alternative from the Orwellian-style censorship the government has been pushing for the past several months.
Read moreTwitter is not for spam
By Sam PascuaHow Twitter Can Help Your Business
Twitter is no longer just a fad. With millions of people around the world tweeting at all hours of the day, businesses are eager to join the conversations. Twitter holds the potential to be a new communications tool that can help connect businesses with current and potential customers. But how exactly does one go about fitting a “unique selling proposition” into the Twitter-imposed limit of 140 characters?
A lot of marketing experts who have been schooled in traditional business communications view Twitter as a great platform for disseminating their message. At first glance, they’re correct. Twitter is a low-cost way to send marketing messages to hundreds or thousands of customers. Unfortunately, any business that actually tries to take this approach will find that it backfires. Why?
Read moreA beginners guide to acquiring customers
By Sam PascuaHow to Build Your Customers Base
You’ve designed a wonderful new product, packaged it, and created an affordable pricing system. The only problem is, there aren’t any customers! In an ideal world, customers would magically appear, but in reality business owners have to work a little harder to attract new customers, especially if you want to conduct your sales online.
Build a Website
First, you need to make sure you have an appropriate website. These days, websites are a dime a dozen, so you need to have an online presence that makes your business – and your product – stand out from the crowd. Customers are looking for bargains and deals online, even as they shy away from bricks-and-mortar retailers in this recession. Another distinct advantage that online businesses have over their more traditional counterparts is that the cost of entry is much lower. Creating and launching a website is much less expensive that leasing and setting up a physical shop.
Read moreJenny Lewis "See Fernando"
By Sam Pascua
Jenny Lewis’s latest video is a parody of 60’s spy TV, could not resist sharing.
Jenny Lewis “See Fernando” from Team G on Vimeo.
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