Common Mistakes in E-Commerce: Part 3 of 3: Promotion & Marketing
By Sam PascuaPart 3 of 3: Promotion & Marketing
The classic saying, “If you build it, they will come,” unfortunately does not apply to e-commerce sites. Millions of e-commerce sites are accessible on the internet, but unless you’ve directly contacted prospective customers and informed them of your site, they probably won’t ever know it exists. Therefore, e-commerce sites need well-developed marketing plans and carefully targeted investments that are aimed at increasing site traffic. A strong search engine optimisation (SEO) strategy to attract customers to your site is also a necessity. In this final part of our three-part series, we explore the common mistakes that new e-commerce sites make in creating and implementing their promotion and marketing plans.
Read moreCommon Mistakes in E-Commerce: Part 2 of 3
By Sam PascuaPart 2 of 3: The Customer Shopping Experience
Previously, we explored the common mistakes that e-commerce sites make in e-commerce store/site design and which may prevent customers from completing their first order. But site design is only half the battle. You also have to analyse the customer shopping experience from the customers’ perspective. Are they satisfied with the service and products? Will they order from your site again? Be sure to avoid the following common mistakes in the customer shopping experience so that you can increase your retention rate and attract repeat customers.
Read moreCommon Mistakes in E-Commerce: A Three-Part Series
By Sam PascuaDeveloping and operating an e-commerce site opens your business to millions of prospective customers and a potentially unlimited stream of income. But simply adding a product catalogue and a shopping cart to your website won’t guarantee that viewers will actually click the “checkout” button.
To be successful, an online store needs to be a professional, functional and trustworthy website while providing great service and products. Think of brick-and-mortar stores: if you dislike the service or staff, or feel that you got a bad deal, then you probably won’t be spending your hard-earned money there. E-commerce works in the same way. Customers need confidence in your company, site, service and products in order to make a purchase and, ultimately, become repeat customers.
This three-part series explores the most common mistakes made today in e-commerce. Readers will learn about creating a proper store/site design, evaluating the customers’ experience and ensuring good customer relationships, and managing promotions and marketing campaigns. By avoiding these common mistakes and pitfalls, you’ll be on your way to a successful and profitable e-commerce site.
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