E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.

The Top 10 Emails Trends in 2009, according to Return Path, were:

1. Spam growth continued – Reports in early 2009 estimated daily spam volumes are more than 117 billion emails every day. In addition, image spam increased in 2009, a problem for enterprises and ISPs using outdated email security software.

2. False positives increased – “False positives” are when a legitimate, requested, and wanted email is mistakenly blocked outright or delivered to a bulk folder by a spam filter. Receivers increased their use of trusted whitelists in an effort to identify legitimate email.

3. Phishing impacted everyone – Criminal enterprises increased their phishing in 2009 – sending forged emails from banks, social networks, and brand marketers to gain account access. Return Path believes that a coordinated effort, including government (policy and enforcement), educational, infrastructure operators, financial institutions, and more must participate in coordinated efforts toward a solution.

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