The days of eCommerce as the ‘new best thing’ are long gone. Most retailers now accept that an online store can be the difference between survival – and not. But there are ways to do it well, and ways you can really shoot yourself in the foot. The integration of your online presence and bricks and mortar shop/s is now where businesses find their greatest challenges. In some ways online opportunities have made no changes to retail – it has always been about measurement, engagement and knowing what your customer wants. What’s changed is how we achieve it. These seven tips will help you bring it all together.
If you are a merchant with an online store and have already done the hard miles of attracting and inspiring your customers having customers starting the buying process but ditching it before the end, hurts. Rather than chasing more and more leads, if you reduce abandonment and improve conversions you will improve your return on investment (ROI). Here’s some things to watch out for:
We have had far too many businesses approach us to help them fix botched websites built by so-called professionals. We are sad to say that the web development industry in Australia is relatively new and poorly regulated. So there are too many cowboy web companies operating that are out of their depth, have no regard for best practice, cut too many corners and simply can’t / won’t provide the services they promise and you fork out for.
A scarily high proportion of our clients approach us to fix the havoc other developers have caused. Stories of broken sites, horribly overblown budgets, promises not delivered, sites riddled with bugs, previously functioning sites destroyed. Devastating.
It is no outrageous prophecy to say in the coming years online spending in Australia is only going to get bigger.
The 2012 Digital Media Research Report, recently released by PWC and Frost Sullivan, has come up with the numbers to back up what everybody suspects.
Our current online spend is $16 billion and is set to grow to $26.9 billion in the next four years. While we are getting more net shopping savvy, we haven’t yet caught up to the trailblazing UK whose online spending is the highest in the world- accounting for 10.7% of total retail spending – Australia now sits at 6.3%.