Web Design Case Studies

To sell such a wide range of products online, Baby Bunting needed an effective ecommerce system that could be fully integrated with its marketing efforts. The web design and development had to be warm and provide a value plus for their very active and enthusiastic customers.

The Delivery

First and foremost, Design Industries made sure that the new website kept the look and feel of Baby Bunting’s well thought out brand image. Underneath the inviting pink and blue graphics, the Design Industries team modernised the online brand by focusing on improving and enhancing the website’s core functionality.

The team chose to build the new site around Magento, which is an incredibly powerful, fully integrated ecommerce system. The talented web developers customised Magento to meet Baby Bunting’s unique needs, identifying which combinations of features would provide the strongest ecommerce system for the growing company. The new website is fully integrated with powerful reporting tools, full SEO-friendly text, a payment gateway, and optimisation for the iPhone and other mobile devices.

But the team didn’t stop there. Baby Bunting was also given a complete content management system, making it easy for Baby Bunting employees to update site content and add, modify, and delete products as the company’s product offerings change over time. The site is also fully integrated with an e-newsletter system, making it easy to communicate with current and prospective customers.

Managers at Baby Bunting can access user-friendly reports on all the website statistics with a few simple clicks. This allows the company to analyse site visits and identify ways to improve the shopping experience both now and in the future. The flexibility and strong performance of the new site have ensured that Baby Bunting maintains a strong position in the competitive market for baby products.

Web solution built & powered with Magento