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CAMS - Confederation of Australian Motor Sport
- Sitecore integration
- Custom framework
- Backend integration
Confederation of Australian Motor Sport (CAMS) is a not-for-profit organisation that is dedicated to the development, regulation
and administration of motorsport across Australia.
CAMS represents Australia at the Federation Internationale de l’Automobile (FIA), the world governing body for world
motorsport. As such CAMS is the custodian of and responsible for the regulation and organisation of motorsport across
Australia following FIA regulations and processes.
CAMS provides services to a broad range of stakeholders with approximately 50,000 members including volunteer, officials and
competitors, event organisers/promoters, circuit operators and over 300 affiliated clubs and their members across a diverse
range of motorsport disciplines. Subsequently, this project needed to balance the needs and interests of these groups and
provide functionality that accommodated all of these groups.
Design Industries was engaged to assist with the complete revamp of their frontend
system and backend deployment of a new multi-website system that would coordinate the various functions of CAMS’ different
departments. This included creating both an extranet and intranet for CAMS’ sizeable number of members and employees. A
crucial component of this project was to move CAMS’ existing administrative offline processes online. In the process of doing
so, CAMS’ events, licencing and administration systems would be reorganised, simplified and in turn the paperwork-heavy and
time-wasting manual tasks were drastically revised.
CAMS was ready to take the next step forward in engaging motorsport enthusiasts by harnessing the capabilities of the internet to reach more users
and improve efficiency.
The Strategy and Solution
Transforming the original CAMS’ static frontend site into a completely integrated system that could streamline and bring the
organisation’s procedures online was a large, complex undertaking. Comprehensive planning and project management were
required to rebuild the underlying infrastructure of the existing site. Design Industries held intensive sessions with each of
CAMS’ departments to create a workflow process that converted manual tasks online and connected the entire business. This
was designed to cut down manual data entry and inefficiencies.
The project was designed around the enterprise level content management system, Sitecore, as it was able to create a
new, powerful and flexible framework. As a certified partner Design Industries was well equipped to apply and optimise
the platform’s incredibly advanced capabilities. The Sitecore frontend was integrated with a custom-built Design Industries
Sitecore’s backend CMS is fast-running, intuitive and its so-called ribbon-style interface means that anyone familiar with using
the interface of Microsoft Office 2007 should be comfortable using Sitecore’s CMS. This was an important factor as many of the
CAMS employees that would be using the CMS would have little or no experience in web-editing.
Sitecore can easily accommodate a multi-site deployment, enabling CAMS to manage an unlimited number of sites, sharing
information and backend code across sites with ease. The various sites are all run through Sitecore and off the one database.
These included a new, separate website for Australian Motor Sport Foundation (AMSF), and Australian Institute for Motor Sport
Society (AIMSS) and subsequently a microsite for Women of Australia Motor Sport (WAMS) has also been deployed.
A mobile-version of the CAMS website has been created so that users can access, via any mobile device, a dynamic events
calendar that they can tailor to their specific interests. Users can also renew via their mobile device, enabling CAMS to capture
users at every opportunity.
All of this resulted in an exciting, compelling website that speaks directly to Australian motorsport enthusiasts – including new,
upcoming generations. The state-of-the-art CMS supports a fully functional intranet and extranet which has ample possibilities
for future changes, enhanced features as well as supporting expanded e-commerce functions in the future.
Allowing the 50,000 members to access the extranet has slashed many previously offline and manual processes., it has also
meant the overall increase online renewals. Enabling the purchase and renewal of licences via the simple-to-use extranet
and mobile solution means service components of the business are now much more automated, consequently saving CAMS
administrative workload and costs.
Design Industries transformed the CAMS site from a static site to a fully dynamic web portal that allows real time updates of
events. At its core is the new multi-site deployment based upon Sitecore which importantly created a framework for current and
future success and growth. The level of interaction of members with CAMS and other members has improved markedly and has
the in-built capacity for further expansion.