The Brief:
The Confederation of Australian Motor Sport (CAMS) is the National Sporting Authority for motor sport in Australia, having received this responsibility from the Federation Internationale de'l Automobile in 1970. Today the organization is a regulator and FIA-delegated authority that focuses on developing the sport and club, building partnerships, and encouraging and engaging motor sport enthusiasts. CAMS organizes and leads major motor sport events, including the Formula 3 Australian Drivers' Championship, the Australian Rally championship, the V8 Supercar Championship Series, the Australian Off Road Championship, and many others.CAMS was ready to take the next step forward in engaging motor sport enthusiasts by harnessing the power of the internet. The organization wanted to completely revamp its website, creating and incorporating an extranet and intranet for its members and employees that could help to streamline the organisation’s processes and procedures. This was a hugely ambitious undertaking, but Design Industries was up to the challenge.
The Delivery
The professional teams at Melbourne-based Design Industries tackled this large, ambitious project one step at a time, completely redesigning the site and reworking the underlying infrastructure. The talented and creative designers created an ultra-modern design that met all of CAMS’ requirements within the specified time period.
Meanwhile, developers used Sitecore, which is arguably the best content management system (CMS) available in the market today, to create a new, powerful, and flexible framework for the CAMS website.
The backend is based on fast, intuitive edging, which uses the same ribbon-style interface as Microsoft Office 2007, making the editing environment comfortable and intuitive for the end users – even for CAMS employees who have little or no experience in web-editing.
The web development work also accommodated multi-site deployment, meaning that CAMS can now manage an unlimited number of sites, sharing information and backend code across sites with ease. In addition, Design Industries focused on search-engine optimization (SEO), using Google-friendly URLs and other techniques to instantly improve the site’s organic search results.
All this work resulted in an exciting, compelling website that speaks directly to Australian motor sport enthusiasts. The state-of-the-art CMS supports a fully functional intranet and extranet, with many possibilities to accommodate and support ecommerce functions in the near future.
