The Brief:
Cirque du Soleil was eager to launch a national advertising campaign. It would need daily newspaper and magazine ads, as well as posters and brochures for its upcoming national tour. With extremely short timelines and no room for error, Cirque du Soleil needed to find the best design professionals. The troupe wisely turned to Melbourne-based Design Industries for its expertise.The Delivery
Design Industries immediately recognised the client’s extremely visual and energetic nature. Therefore, our professional artists chose to use bright colours and intriguing visuals throughout the campaign. To avoid monotony, the artwork was divided into three categories, each with specific images to create a unique look and feel. The resulting promotional and marketing materials were no less than stunning.
After the national advertising campaign drew to a close, Cirque du Soleil was pleased to learn that its sales figures had increased dramatically throughout the campaign in comparison with its sales figures from previous years. This exciting and rewarding project proved once again that Design Industries has the talent, experience, and know-how to make any advertising campaign come to life.
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003
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