The Brief:
Houghton Offshore, a division of Houghton International, has been providing lubrication solutions since deep-water oil drilling was first explored. In the early 1950s, at the request of the US Navy, Houghton developed breakthrough fire- and explosive-resistant, water-based hydraulic fluids that are now the standard across the oil path. Houghton Offshore's products are relied on by mobile and platform drilling rigs for production and exploration operations worldwide.In support of its continuing worldwide expansion, Houghton Offshore needed a customized website that could be rebranded and used internationally for its different branches in Australia, Malaysia, Singapore, and other countries.
The Delivery
The Design Industries team worked closely with Houghton Offshore to create a professional website that would complement and support the company’s corporate image.
The new website needed to have the flexibility and strength to be adapted, rebranded, and used internationally.
The new site does all this and more. It is a content-rich site that Houghton Offshore can update as needed, thanks to the powerful content management system (CMS) that Design Industries implemented in the backend. Even with little or no knowledge of HTML, the employees of Houghton Offshore can easily add, modify, and delete content either on the core site or on the rebranded sites that are being created to support the company’s international operations.
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003
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