The Brief:
Neco’s mission is to educate Australian’s about sustainable living, and to empower them to embrace a sustainable lifestyle. It’s not about making compromises, or becoming radical Greenies – it’s about smart green living.Neco approached Design Industries with the challenge to redesign to website in order to assist visitors to not only easily be able to access their wide range of smart green living products but be able to find up to date information about the latest green industry news and information.
The Delivery
Neco was already using the powerful eCommerce platform Magento which allowed the team at Design Industries to focus on the Graphic Design and usability aspects of the project. The website was given an visual overhaul with improved usability aspects that would allow the web visitor to access the sections of the site they wanted straight from the home page.
The web solution also included integrating the Magento platform with 3rd party applications such as the leading CRM software “salesforce”, the powerful eNewsletter Campaign system “Campaign Monitor” and the accounting software platform MYOB.
Due to a full system integration on top of the powerful Magento platform, staff at Neco can access user-friendly reports on all the website statistics with a few simple clicks. This allows the company to analyse site visits and identify ways to improve the web experience now and in the future.
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003
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