The Brief:
Pepe Jeans was about to embark on a multinational brand awareness campaign. The company wanted a poster design that would appeal to its target audience of young, fashionable, and energetic individuals. Pepe Jeans ( Spain ) turned to Melbourne based Design Industries, not just once, but for two consecutive seasons – to come up with the poster design that would serve as the basis of an extensive array of promotional materials throughout the campaign.The Delivery
The creative professionals at the Design Industries studio immediately understood the challenge: the poster and supporting promotional materials would have to be designed to appeal to a youth market, yet not stray from Pepe Jeans’ well developed and recognisable corporate image.
The artwork and poster that Design Industries ultimately created complements Pepe Jeans’ brand image. The design’s bold, vibrant colours ensured maximum visibility and brand association, regardless of where and how the posters and other materials were displayed.
Ultimately, the ads appeared just about everywhere – in magazines and newspapers, on billboards, in subway stations, on busses, as p.o.p showcards, and online. The advertising campaign was prominent throughout Europe, as ads were seen in Madrid, Barcelona, Valencia, London, Paris, and other cities. Indeed, the design was so popular that Design Industries was invited to create the poster design for the following season, too..
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003
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