The Brief:
Newly introduced to Australia, the Petplan brand needed to create a compelling web presence that would allow clients to purchase its products at a minimal cost. Melbourne-based Design Industries' website development services were the logical choice for meeting this need.Sometimes it is necessary to start small and then build up to what you would like. This is exactly what happened with the Petplan website design project. Design Industries began the project by creating the first Petplan website based on a template website and a couple of forms. After tremendous online success, Petplan decided that it was ready for something bigger and better.
The website has since been redone, with a highly customised and modern design. Petplan.com.au now quoting complex insurance premiums and its e-commerce function allows customers to apply and pay for their insurance over the web. In addition, an intranet / extranet has been deployed, allowing channel partners to register and mange their accounts.
Technically speaking, the website has a highly concentrated focus on usability standards, including the w3c standards. It also has an XHTML/CSS build and works across multiple browsers and platforms.
Petplan reports that 99% of all breeder registrations and activity are now performed via the website. The web design and build have won numerous accolades and awards (see below), and this experience has proven beyond all doubt that big things can grow from small beginnings.
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003
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