The Brief:
Piranha Off Road Products is a Victoria-based manufacturer and independent distributor of highly specialised products for the off-road 4WD industry. For more than 25 years, the company has been giving its clients personalized service, advise, and installation related to their 4WD needs. Today the company is constantly expanding its product offerings to keep up with the latest technology and innovations for the 4WD industry.Always striving to be the best company in the market, Piranha wanted to update its website with a striking, memorable design and a great backend. The new site would have to help connect customers and suppliers while strengthening Piranha’s unique brand. The development and design team at Design Industries seized the opportunity to apply its technical expertise to the project.
The Delivery
Design Industries created a striking, modern design that conveys movement, speed, and the thrill of off-road adventures. The site strengthens the Piranha brand and leaves a lasting impression on site visitors. In addition, the new site meets or exceeds all industry standards and is fully compliant and compatible with web 2.0 technology, ensuring that the site displays correctly when viewed through all the most popular browsers.
With a few simple clicks, Piranha can get user-friendly reports on all the website statistics, thereby analysing the flow of visitors throughout the site and indentifying how to improve the end users’ experience.
Design Industries also gave the site a full user-friendly backend complete with e-newsletter functionality for communicating with clients and suppliers. Finally, Design Industries provided a fully integrated content management system (CMS). This allows Piranha employees to manage the website’s content from a single, user-friendly control panel. Even with little or no knowledge of HTML, Piranha can create, modify, and delete website content quickly and easily, no matter how rapidly its product offerings are changing to reflect trends in the 4WD industry.
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003


