The Brief:
Team Dynamik, a car racing team that had recently been promoted into the V8 Supercar League, wanted to create a stunning new branding concept that could be implemented not only on its V8 Supercars, but also in all of its advertising and promotional materials. Melbourne-based Design Industries was clearly ready to accept this graphic design challenge.The Delivery
As a new team entrant in the V8 Supercar League, Team Dynamik naturally sought to make an impact on the racing track, but it also wanted to make a memorable visual impact as well.
The graphic artists at the Design Industries studio worked closely with the team to understand its vision and what elements would be most important in the final brand image. Through a highly interactive, iterative, and consultative process, Design Industries created a new image that accurately reflected Team Dynamik’s purpose and mission, appropriate for placement on the team’s cars and promotional materials.
Contact Design Industries
Level 1
268 Rosslyn St
West Melbourne
Victoria 3003
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