Are you or your web manager tracking your site on the major search engines? We are big supporters of using Google Webmaster Tools, Bing’s Webmasters Tools and Yahoo Site Explorer to upload XML Sitemaps and track the ways the different search engines are indexing our own and our client’s sites.

Google Webmaster Tools lets web managers control their Sitelinks which are being displayed on Google results, it also alerts us to error pages or pages not being properly indexed by Google, and a displays info on how Google picks up the incoming links to our sites.
Bing Webmaster tools provides users with a range of graphs displaying info such as pages crawled, traffic summaries over the past six months.

Yahoo Site Explorer gives similar information with clearly indentified sections such as feeds, crawl errors, stats on their own indexing of your site.

The information provided by these three tools are essential in understanding how your web is being displayed to these search engines and will help identify areas which need to be improved or analysed to help scale the heights of search engine ranking.

Setting them up is relatively easy and if you don’t have the time, or don’t want to play around with a ftp program, just ask your web developer to set it up for you.

We are extremely pleased to announce the launch of a recent website – SupaGas

A selection of photos from a  film session with DreamChild Productions the other day at the Di office for a joint client Flexi Flats

Our  favourite photographer came round for a quick session and made our office look great

Time to celebrate or beautiful city, great shot again by Michael Tuni, who just launched his own website, check it out.

Electronic Frontiers Australia (EFA) today welcomed an announcement by Shadow Treasurer Joe Hockey that the coalition will oppose any move to legislate mandatory internet censorship in Australia. On Thursday’s Hack program on Triple J radio, Mr Hockey stated that “we believe the internet filter will not work and we believe it’s flawed policy.”

“We applaud Mr Hockey’s announcement that the Liberal Party will vote against Labor’s filter,” said EFA Chair Colin Jacobs. “The Opposition are very welcome among the ranks of those many organisations and individuals that see the filter as a policy failure.”

A mandatory censorship scheme remains Government policy. However, with The Greens long on record as opposing the internet censorship scheme, Mr Hockey’s announcement means that Labor’s legislation is effectively dead on arrival in the Senate.

“We call on Minister Conroy and the Gillard Government to now admit the mandatory filter policy is dead, and to move on to a debate more grounded in reality,” said Jacobs. “The government must now listen to the experts, and get back to working on giving Australians access to better and faster broadband.”

- Ends -

Below is:

- Background information
- Contact details for media

Background:

* Coalition vows to block ‘flawed’ internet filter
- http://www.abc.net.au/news/stories/2010/08/05/2974827.htm?section=justin

* Electronic Frontiers Australia
- http://www.efa.org.au/

* EFA’s Open Internet campaign
- http://openinternet.com.au/

About EFA:

Electronic Frontiers Australia Inc. (EFA) is a non-profit national organisation representing Internet users concerned with on-line rights and freedoms. EFA was established in 1994, is independent of government and commerce, and is funded by membership subscriptions and donations from individuals and organisations with an altruistic interest in promoting online civil liberties.

Media Contacts:

Mr Colin Jacobs
EFA Chair
Phone: 0402 631 955
Email: cjacobs@efa.org.au

We are extremely pleased to announce the launch of a recent website – Melissa Australia

Some of you are probably aware that SiteCore have recently released Sitecore 6.3 and are making Sitecore Azure-ready.

Have a look at this MSDN blog post, it gives you a preview of what our Azure integration will look like. There’s also a nice interview with Lars Nielsen, one of Sitecore’s founders.

When Magento was released in early 2008, it was met with excitement and interest from e-commerce site developers around the world. It quickly became the preferred software option for mid-range ecommerce sites due to its powerful administrative features and functionality. As Armando Roggio states on www.practicalecommerce.com,

“Magento’s feature list is clearly the result of years of ecommerce experience. The platform includes features like a built-in product image zoom capability, advanced pricing rules to support special promotions, a landing page tool to help with marketing campaigns, inventory management, side-by-side product comparison tools, and more.”

If you are in the market for a new platform on which to run your ecommerce site, here are some reasons why Magento may be the right choice for you.

Free

First off, Magento Community Edition is free! Not much can beat a well-built, highly functional product that you can download for no cost. However, dedicated support from Verian the company that developed Magento, is not free and can be quite expensive. Whether you need to purchase a support plan depends on the expertise of your in-house team. If you are have an experienced team, then the free open developers forum may meet your needs.

Feature-Rich

Magento is a highly functional piece of software. It has been developed with an eye on Google and includes Google analytic tools so that your statistics, traffic and search results are highly valuable and reliable. In addition, the site has strong search and sort tools that provide reliable and thorough results.

The software also includes SEO optimisation, including tags, descriptions, clean URLs, and Google site navigation. When getting a new or revamped site up and running, this is extremely important for building up your search engine results and driving in new traffic.

Another robust feature of this product is its ability to run multiple commerce sites from a single version of the software. Each site can have its own unique layout, storefront and templates all running simultaneously. Magento can combine databases to allow for a single report on all of your individual stores and sales. This allows for superior supply management and customer service to manage all your outlets from one single place.

With the Magento software, you can not only access great reporting, but also import large databases of customer and product information. This can be vital for any business and can help save countless hours in your migration process. The software does not restrict the number of sales or products on the site, unlike many competing products, which charge for any overages beyond certain limits.

A few additional features of Magento include the ability to upsell to your customers at checkout time, a single checkout page, and functionality with all major merchant accounts. Magento also offers a newsletter feature, customer review options and integration with all postal carriers for real-time rate quotes.

Some Words of Warning

There are also a few challenges associated with this software. Magneto is a robust product that provides a high level of functionality, but to take advantage of that functionality, you need a strong, dedicated IT professional who can design, build and maintain the site. In addition, Magento operates best with large drivers and a dedicated server. If you don’t have those resources at your disposal, you will likely be frustrated with Magento.

Some additional glitches have been reported when getting the product up and running, but work-throughs can be found on the solutions forum. During the initial installation, some of your directories’ permission levels may need to be adjusted to allow for all files to be downloaded. Also, when importing product databases, it is best to create product categories first, because it can be challenging to make adjustments to the database once the information has been uploaded. In addition, there are some concerns related to the creation of custom attributes.

In sum, Magento is a strong product with a good following and a very robust feature set. It merits consideration when you’re selecting the right IT solution for your business.