Melissa Australia – Magento ecommerce Online Fashion Website
The Melissa shoe gets around. There have been over 50 million pairs of melissa plastic shoes manufactured in the last 25 years. 20 million pairs of the melissa shoe have walked their way to 80 different countries, leading the way in contemporary style and must have footwear fashion.
To sell such a unique range of products online, Melissa Australia needed an effective ecommerce system that could be fully integrated with its marketing efforts and backend efforts. The site not only needed to be incredibly functional, but had to be as unique and striking as the shoes themselves and help their customers connect with Melissa Australia.
Design Industries worked closely with Melissa Australia to ensure that the new websites look and feel and overall functionality met the companies incredible brand and social image. Underneath the hood Design Industries team modernised the online brand by focusing on improving and enhancing the website’s core functionality.
Melissa Australia also required a complete content management system, making it easy for staff to update site content and add, modify, and delete products as the company’s product offerings change over time. The site is also fully integrated with an e-newsletter system, making it easy to communicate with customers.
Staff at Melissa Australia can access user-friendly reports on all the website statistics with a few simple clicks. This allows the company to analyse site visits and identify ways to improve the shopping experience both now and in the future.
The team chose to build the new site around Magento, which is an incredibly powerful, fully integrated ecommerce system. Di web developers customised Magento to meet Melissa Australia’s unique needs, identifying which combinations of features would provide the strongest ecommerce system for the growing company. The new website is fully integrated with powerful reporting tools, search engine friendly (SEO) urls and content, a payment gateway, blog, integration with Social Media Platforms and optimisation for the iPhone and other mobile devices.