Design Industries in consultation with key stake holders from Haileybury devised a strategy to meet the schools requirements. The first requirement was to select a platform that delivered Haileybury needs, which ranged from large segmented lists so the school could specifically communicate to appropriate user groups, strict privacy requirements, real time reporting and obviously the system needed to meet Australian law in regards to the spam act.

The eNewsletter Campaign System used meets these requirements plus adding extra functionality that enables Haileybury to have a tool add a new level of communication and reporting that the school is making full use of.

Haileybury also commissioned Design Industries to design a range of eNewsletter templates to could be easily updated internally, however met the schools branding doctrine.

Melbourne based Design Industries worked with its graphic design partner, Seesaw Design, to create a progressive, modern design.

The site needed to have a solid backend that would blend seamlessly with simple yet effective design principles.

Integrating M&C Imports’ new corporate image throughout the site was an important aspect of creating a strong branding strategy for the thriving business.

Design Industries’ web development team built the site using the latest W3C standards in XHTML and CSS, which allows the website to be displayed on multiple browsers, including IE 7 and 8,Firefox, Opera and Safari.

The site is also optimised for different operating systems such as XP, Vista, Windows 7 and OS X.

The final website has given M&C Imports exactly what it wanted – a professional, crisp online presence that showcases the company’s full range of imported products.