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05 March, 2010 1

Effectively Incorporating Social Media Applications into Your Business

By Sam Pascua

If you have yet to play in the world of social media, then prepare to be overwhelmed at first. The number of websites, options and users in the field is astronomical and the figures continue to grow exponentially. Though overwhelming, the rapid growth of social media demonstrates its popularity in the modern world, as well as its importance for businesses and consumers.

Businesses, brands and personalities that have grasped the concept of social media are experiencing wild success. They receive real-time feedback from their customers and fans about their products and services, while providing their customers with an experiential marketing experience, rather than simply providing a basic service or product. When used correctly, social media can enhance the relationship between businesses and their consumer and enforce brand loyalty.

Which Social Media Application is Right for Your Business?

Once you decide to enter the world of social media, your next decision is to determine your placement. Just the fact that a dozen different applications are available doesn’t necessarily mean you should be involved with all of them. Here are brief descriptions of the most popular social media techniques:

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15 January, 2010

SeeSaw Design

By Sam Pascua

Delivery

Seesaw Design put together a incredible looking design for their own blog system and came to Design Industries to help build the system ensuring that it was developed to easily create blog post and be able to share these blog post to the Social Media communities that Seesaw is Active in.

The blog was built to not only meet Seesaw Design strict design requirements but to share to communities such as Facebook, Twitter, LinkedIn, Digg, Delicious, MySpace, Google Buzz, StumbleUpon, Reddit amongst many other.

The end result is a visually stunning blog that speaks to the internet community with a touch of a button built on the powerful and easy to use WordPress Platform.

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29 July, 2009 1

The Surprising Impact of Twitter

By Sam Pascua

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not.

But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those tweets is mundane trivia about what people are doing at the moment, other tweets cover more substantive, newsworthy topics. Some individuals now attract thousands of followers, with tweets being disseminated more broadly than ever before.

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03 June, 2009

How to Increase Your Online Sales

By Sam Pascua

In this sluggish economy, it’s more important than ever to optimize your website and maximize sales. Fortunately, it’s easier than you might think. First, focus on making sure your website attracts the right potential customers. Then make it as easy as possible for customers to find what they’re looking for and complete the transaction. Finally, offer incentives that make customers want to come back again and again. Let’s consider these tactics one at a time.

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19 April, 2009

To Blog or Not to Blog

By Sam Pascua

These days, it seems like almost everyone has a blog, from major multi-national corporations to your ten-year-old nephew. Internet marketing experts tout corporate blogs as a way to build relationships with customers and create brand loyalty, but you may be wondering whether a blog can really help your company.

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18 March, 2009

Can You Imagine the Web in 20 Years?

By Ky Nguyen

The late Eighties! Mike and the Mechanics were at the top of the charts, George Bush, Senior had just become President of the US, and a CERN contractor by the name of Tim Berners-Lee was busy writing a little paper entitled Information Management: A Proposal. In it he described a way to simplify the sharing of information among people in different locations. He gave it to his manager, Mike Sendall, who thought it was “vague, but exciting.”

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06 October, 2008

How to start a Newsletter Campaign System

By Sam Pascua

As non-digital marketing gradually becomes obsolete, small-scale businesses are feeling the pressure to go online, or confront the prospect of losing out to their competition. Several of local businesses have developed over a number of years despite not using a digital technology; however they could be set to make that leap.

Owners of businesses are moving towards marketing by electronic-mail, as a means to stay in contact with their customer base. With paper-based publications proving more expensive to make and issue, the facilities to be known via electronically means become more cost-effective when taking into account the prospective extent of delivery in a series of emails. Providing you have been building up client and customer email addresses, you are well placed. Otherwise, you should look for a method to gather up these electronic details, as it will enable you to maintain awareness with your potential business for a long time.

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