Perform Your Own Deliverability Audit
By Sam PascuaI thought it would be helpful for email marketers to know what it takes to do a comprehensive deliverability audit. Even an email marketer with satisfactory sending results should take an hour or so per month to make sure all the checks and balances are in place. If an email marketer is finding their open rates declining and bounce rates increasing, a thorough audit can almost certainly right the ship.
Check the delivery report
Delivery reports should be closely monitored for blocks and deferrals. All deliverability problems should be handled promptly by first correcting the mailing practice that caused the problem, and then contacting the ISP or blocking organization to get the block lifted. More times than not the contact method is included in the bounce reason.
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