Twitter is not for spam
By Sam PascuaHow Twitter Can Help Your Business
Twitter is no longer just a fad. With millions of people around the world tweeting at all hours of the day, businesses are eager to join the conversations. Twitter holds the potential to be a new communications tool that can help connect businesses with current and potential customers. But how exactly does one go about fitting a “unique selling proposition” into the Twitter-imposed limit of 140 characters?
A lot of marketing experts who have been schooled in traditional business communications view Twitter as a great platform for disseminating their message. At first glance, they’re correct. Twitter is a low-cost way to send marketing messages to hundreds or thousands of customers. Unfortunately, any business that actually tries to take this approach will find that it backfires. Why?
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Is Your Company Ready for an E-Newsletter?
By Sam PascuaOne of the best ways for a business to increase sales and profitability is to strengthen its relationship with customers. For an online business, this means increasing the frequency and relevancy of electronic communications. Blogs and interactive content like product reviews are helpful, but they only work if customers visit your site. In contrast, an e-newsletter lets you reach out to your customers wherever they may be, directing them back to your site to learn more.
A successful e-newsletter requires careful planning and commitment. Poorly crafted e-newsletters run the risk of boring or annoying customers and can actually hurt your business’s reputation and decrease sales. In contrast, a well-planned e-newsletter can be an invaluable tool for communication and sales.
Read moreIs Your Company Ready for an E-Newsletter?
By Sam PascuaOne of the best ways for a business to increase sales and profitability is to strengthen its relationship with customers. For an online business, this means increasing the frequency and relevancy of electronic communications. Blogs and interactive content like product reviews are helpful, but they only work if customers visit your site. In contrast, an e-newsletter lets you reach out to your customers wherever they may be, directing them back to your site to learn more.
A successful e-newsletter requires careful planning and commitment. Poorly crafted e-newsletters run the risk of boring or annoying customers and can actually hurt your business’s reputation and decrease sales. In contrast, a well-planned e-newsletter can be an invaluable tool for communication and sales.
Tax Rebate Available for Website Development
By Sam PascuaIn early February, the Australian Government announced the creation of a temporary Small Business and General Business Tax Break that is designed to “help Australian businesses boost business investment, bolster economic activity and support Australian jobs.”
Small businesses that have an annual turnover of less than $2 million can claim a tax deduction of 10% or 30% of the cost of new depreciating assets, depending on when the acquisition was initiated and implemented, so long as the asset has a value of at least $1,000. Larger businesses must spend at least $10,000 to qualify for the tax deductions.
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