Is Magento the right eCommerce platform for your online buisness?
By Sam PascuaWhen Magento was released in early 2008, it was met with excitement and interest from e-commerce site developers around the world. It quickly became the preferred software option for mid-range ecommerce sites due to its powerful administrative features and functionality. As Armando Roggio states on www.practicalecommerce.com,
“Magento’s feature list is clearly the result of years of ecommerce experience. The platform includes features like a built-in product image zoom capability, advanced pricing rules to support special promotions, a landing page tool to help with marketing campaigns, inventory management, side-by-side product comparison tools, and more.”
If you are in the market for a new platform on which to run your ecommerce site, here are some reasons why Magento may be the right choice for you.
Read moreHow to Increase Your Online Sales
By Sam PascuaIn this sluggish economy, it’s more important than ever to optimize your website and maximize sales. Fortunately, it’s easier than you might think. First, focus on making sure your website attracts the right potential customers. Then make it as easy as possible for customers to find what they’re looking for and complete the transaction. Finally, offer incentives that make customers want to come back again and again. Let’s consider these tactics one at a time.
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