Is Your Company Ready for an E-Newsletter?
By Sam PascuaOne of the best ways for a business to increase sales and profitability is to strengthen its relationship with customers. For an online business, this means increasing the frequency and relevancy of electronic communications. Blogs and interactive content like product reviews are helpful, but they only work if customers visit your site. In contrast, an e-newsletter lets you reach out to your customers wherever they may be, directing them back to your site to learn more.
A successful e-newsletter requires careful planning and commitment. Poorly crafted e-newsletters run the risk of boring or annoying customers and can actually hurt your business’s reputation and decrease sales. In contrast, a well-planned e-newsletter can be an invaluable tool for communication and sales.
Some Elements of Good and Bad Subject Lines
By chrisIt is hard to overstate how important the subject line is to the success of your permission-based email marketing campaigns and email newsletters. First, the subject line is the first writing recipients see and is often the determining factor on whether they open the email or move on to something else. Second, because spam filters flag words or punctuation in the subject line, your subject line can make the difference between the email arriving in the inbox or the junk folder.
A subject line should achieve something fairly simple: It should set proper expectations as to the subject of the email itself. Beyond that, here are some elements of a bad and a good subject lines.
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