Magento Open Source Commerce

Will you ‘socialise’ your online store?

Online purchasing is growing while Aussies have a more ferocious appetite for social networking than most of the world. So it makes sense that there’s infinite plugins and extensions to help e-commerce shack up with social networks.  Get it right and your social media output can be used to add value to your online store continuing the conversation and building …

Sam PascuaWill you ‘socialise’ your online store?

How to Improve Your Social Media Presence

Social media is a large and mostly uncharted territory for a lot of businesses and organisations. We all may have a Facebook page, but how can we best utilise this resource to gain the most from it? As the world continues to focus on the internet as a source of information and marketing opportunities, everybody needs to start getting into …

Sam PascuaHow to Improve Your Social Media Presence

Effectively Incorporating Social Media Applications into Your Business

If you have yet to play in the world of social media, then prepare to be overwhelmed at first. The number of websites, options and users in the field is astronomical and the figures continue to grow exponentially. Though overwhelming, the rapid growth of social media demonstrates its popularity in the modern world, as well as its importance for businesses …

Sam PascuaEffectively Incorporating Social Media Applications into Your Business

Using Social Networking Tools in a Down Economy – Social Media

In a sluggish economy, companies of all sizes are slashing marketing budgets, yet the need to build relationships with existing customers and reach out to new customers is stronger than ever before. In response, many companies are turning to social media networking tools and reaping rewards in terms of sales growth and profitability. Social networking tools, also known as Web …

Sam PascuaUsing Social Networking Tools in a Down Economy – Social Media

The Surprising Impact of Twitter

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not. But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those …

Sam PascuaThe Surprising Impact of Twitter

The Twitter / WordPress test

Ok so I have read my new social media book, Groundswell and I am a true convert. It blew me away, loved almost every moment. The final chapter on the “future” ways we will interact sent a shiver up my spine however 99% of the book was eye opening, in a good way. So here I was updating our blog …

Sam PascuaThe Twitter / WordPress test