Will you ‘socialise’ your online store?
By Tamara Caddy
Online purchasing is growing while Aussies have a more ferocious appetite for social networking than most of the world.
So it makes sense that there’s infinite plugins and extensions to help e-commerce shack up with social networks. Get it right and your social media output can be used to add value to your online store continuing the conversation and building relationships and loyalty – way beyond single transactions.
Our preferred e-commerce solution, Magento, can easily be integrated with Twitter feeds and Facebook fanpages using Magento default APIs. Similarly e-Newsletter sign-up options include features that allow recipients to share the newsletter invite across social channels.
Beyond share or like buttons, social commerce can be built across communities through all sorts of user engagement platforms, reviews, mobile apps, newsfeeds, coupons, discount and deals.
Social referrals can aid the purchasing process by spreading the word amongst shoppers’ friends and offering rewards and incentives to do so.
“Peer referrals allows consumers to gauge the product relative to their personal preferences,” explains SocialTwist CEO Vijay Pullar. ”A key trend brands can leverage is that friends know what other friends like and they know what their other friends are looking for,” said Pullar.
There’s seemingly no end to the plugins and extensions that can be integrated with your Magento online store, here‘s a handful:
ShareThis, Socialable Allows users to share specific sites, pages or products and distribute information via Facebook, Bebo, Twitter and tell friends.
Beetailer, Storeya, Facebook Store App Integrates some or all of products from your Magento store into social networks and fanpages.
Curebit, Social Twist Get your customers to refer their friends via Twitter, Facebook or email, with useful tracking features
Groupon, Zizio Social Deals Launch social deals campaigns and coupons offering rebates for referrals for your customers to tell their friends. This is a flooded category of social commerce to be weary of but it can occasionally still be appropriate for certain markets.
Facebook Referrals, Open Graph and Comments Allowing your customers to invite people and get automatic discounts, share what they ‘want’ and ‘own’ or leave comments your webstore’s product page by logging into their Facebook accounts.
Shopalize Purchase Sharing Widget After purchase, customers can share their purchases or offers with friends in social platforms.
Tailor your social strategy to your market, capabilities and objectives as running consumables out the door at bargain prices needs a different approach to a premium product looking to create brand longevity and a loyal fan base.
While Facebook and Twitter will give you wide reach, more niche and specialised social platforms are being used by brands to supplement their broader social strategy.
These communities geared to a specific interest may give you a more targeted reach. For example, sharing photos of your clothing range and inspirational images via Instagram may help gain the attention of fashionistas or you may establish credibility with foodies by posting info on Foodspotting. These niche audiences may be the trendsetters within your category of commerce.
We recommend staggering the implementation of your social elements unless you have internal resources in place or the budget to outsource its management. Social needs to be monitored carefully and providing rapid response times or risk alienating users.
Our advice: get your store working, then plan and implement one or two social extensions or plugins at a time.
Access their effectiveness and reach through services such as Facebook Insights and Google Analytics, which includes analysis of your site and e-sales across multiples channels including social.
Socialising your online store will be an evolving process as technologies and communities change, yet it is a necessary and worthwhile investment in today’s e-commerce mediascape.
Need an expert at Magento integrations including in social extensions and plugins?
Design Industries offer tailored web solutions. Click here for more info about Magento e-commerce integrations or contact us.
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eBay Agrees to Acquire Magento
By Sam PascuaThe past several years have been an amazing journey for Magento, as we’ve grown from a new open source platform into an eCommerce leader. Along the way, we’ve built not only a platform, but a company and a worldwide community. Together, we’ve identified opportunities, taken risks, innovated, struggled, succeeded, and changed the face of eCommerce. Today marks a milestone on this journey as we announce the most exciting news in our company’s history.
Magento has reached an agreement to be acquired by eBay Inc. We believe this move will open incredible opportunities for the entire Magento ecosystem.
The Big Picture
Why is this acquisition so exciting for all of us? eBay is evolving to become a strategic commerce partner focused on delivering new ways for merchants of all sizes to drive innovation. As a centerpiece of this strategy, they are building a global, open commerce platform that leverages the worldwide developer community. And Magento will be at the core of this new, open commerce platform, called “X.Commerce.”
Magento & eBay
As many of you know, Magento has had a relationship with eBay for some time. In March 2010, eBay became our first outside investor. Over the past year, eBay has gotten to know our platform, our culture, and our community. They have experienced the passion of the Magento ecosystem, and they are eager to harness the power of this ecosystem to create the next generation of eCommerce innovation.
Moving forward: the details
How will this acquisition impact our organization, customers and partners? It’s too soon to know all the details, but there are a few things we know. Following the closing, Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders. We’ll continue building our team and enhancing our product line, including the Magento Community, Enterprise, and Mobile Editions, as well as Magento Go and the Magento Go Platform. And we’ll continue strengthening our training, education, packaged consulting services and support efforts around the world.
Through it all, we’ll be collaborating with our colleagues at eBay on developing the X.Commerce platform and defining the next generation of eCommerce innovation.
Yoav and I recorded a short video about the acquisition – I hope you’ll take a few minutes to watch it. We have also prepared an FAQ with answers to many of your questions about this announcement.
Creating the future together
To all the members the Magento family: we thank you for all the passion, expertise and hard work that you’ve invested in Magento. Thanks to you, Magento finds itself exactly where we’ve always aimed to be: at the core of eCommerce. We are thrilled about becoming part of a larger organization that recognizes – as we always have – that the future of eCommerce is global, innovative and open. We look forward to creating that future with all of you.
Source: http://www.magentocommerce.com/blog/comments/ebay-agrees-to-acquire-magento/
Read moreiPhone Theme for Magento has been released.
By Sam PascuaLove it……..
More than a skin.
It’s not just a simple Magento template – actually it’s a revolutionary hybrid of a superior theme and a full-value extension.
We’ve enriched its functionality with AJAX cart and integrated advanced navigation. Say goodbye to annoying page reloads when adding items to cart or searching the store, and browse with ease and simplicity.
Fully automatised.
The iPhone Theme has its own automatic identification.
Advanced User Interface.
Theme layout and UI elements are developed especially for mobile devices:
• Large fonts and buttons,
• Instant search without page reloads,
• Cart access from any page,
Everything eases your iPhone clients browsing.
It detects device, when your visitors get to your website using iPhone, switches between iPhone or desktop theme, and then pushes them to the right one.
Read moreClient Focus: Melissa Australia
By Sam Pascua
Is Magento the right eCommerce platform for your online buisness?
By Sam Pascua
When Magento was released in early 2008, it was met with excitement and interest from e-commerce site developers around the world. It quickly became the preferred software option for mid-range ecommerce sites due to its powerful administrative features and functionality. As Armando Roggio states on www.practicalecommerce.com,
“Magento’s feature list is clearly the result of years of ecommerce experience. The platform includes features like a built-in product image zoom capability, advanced pricing rules to support special promotions, a landing page tool to help with marketing campaigns, inventory management, side-by-side product comparison tools, and more.”
If you are in the market for a new platform on which to run your ecommerce site, here are some reasons why Magento may be the right choice for you.
Read moreClient Focus: Neco
By Sam PascuaWe are extremely pleased to announce the launch of the revamped Neco website, we love the way the final site looks, it was worth all the effort.
Let us know what you think
You can visit their website here
Client Focus: Baby Bunting
By Sam PascuaIt has launched, after some late night work, Baby Bunting new website finally went live this week.
Using the wonderful open source eCommerce solution Magento, the new Baby Bunting website is streamlined and simplified.
Magento, with has an integrated Content Management System, eNewsletter system, integration with a Payment Gateway and seamless integration with Minder Stock Control system the new Baby Bunting website will act like a hub for prospective and current customers allowing easy access to a larger product range, helpful tips for future and new mothers plus a range of other helpful features.
You can visit the website here or visit our case study here.
If you have an iPhone handy check out how well the site works with the standard Safari browser.
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