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03 August, 2009

Twitter Popularity for Sale

By Sam Pascua

Back in the good old days, a business’s popularity could be measured by the number of people who subscribed to its e-newsletters. Then it became a question of how many “friends” a business had on Facebook. Nowadays, it’s all about how many Twitter followers you have.

Building up a large base of followers takes time. You have to create a Twitter user account and regularly post interesting, informative tweets that are relevant for your target audience. If you’re successful, people sign up to follow your tweets, recommending your account to their family members and friends, thereby causing the number of your followers to grow exponentially. If you’re not as successful, building up a strong base of followers can be a slow, frustrating process.

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19 April, 2009

To Blog or Not to Blog

By Sam Pascua

These days, it seems like almost everyone has a blog, from major multi-national corporations to your ten-year-old nephew. Internet marketing experts tout corporate blogs as a way to build relationships with customers and create brand loyalty, but you may be wondering whether a blog can really help your company.

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