Back in the good old days, a business’s popularity could be measured by the number of people who subscribed to its e-newsletters. Then it became a question of how many “friends” a business had on Facebook. Nowadays, it’s all about how many Twitter followers you have.
Building up a large base of followers takes time. You have to create a Twitter user account and regularly post interesting, informative tweets that are relevant for your target audience. If you’re successful, people sign up to follow your tweets, recommending your account to their family members and friends, thereby causing the number of your followers to grow exponentially. If you’re not as successful, building up a strong base of followers can be a slow, frustrating process.

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