Is Your Company Ready for an E-Newsletter?
By Sam PascuaOne of the best ways for a business to increase sales and profitability is to strengthen its relationship with customers. For an online business, this means increasing the frequency and relevancy of electronic communications. Blogs and interactive content like product reviews are helpful, but they only work if customers visit your site. In contrast, an e-newsletter lets you reach out to your customers wherever they may be, directing them back to your site to learn more.
A successful e-newsletter requires careful planning and commitment. Poorly crafted e-newsletters run the risk of boring or annoying customers and can actually hurt your business’s reputation and decrease sales. In contrast, a well-planned e-newsletter can be an invaluable tool for communication and sales.
DI eNewsletter Campaign System – Improvements under the hood
By Sam PascuaHTML Editor Improvements
We’ve recently made some under-the-hood enhancements to our HTML WYSIWYG editor within our eNewsletter Campaign System offering much more stability and compatibility for the popular browsers available today. One major improvement is our new “Paste from Word” feature which allows you to safely paste content from Microsoft Word. Our editor will strip out any unnecessary HTLM tags generated by Word. Just click on the 
icon in the editor to get started.
Some Elements of Good and Bad Subject Lines
By chrisIt is hard to overstate how important the subject line is to the success of your permission-based email marketing campaigns and email newsletters. First, the subject line is the first writing recipients see and is often the determining factor on whether they open the email or move on to something else. Second, because spam filters flag words or punctuation in the subject line, your subject line can make the difference between the email arriving in the inbox or the junk folder.
A subject line should achieve something fairly simple: It should set proper expectations as to the subject of the email itself. Beyond that, here are some elements of a bad and a good subject lines.
How to start a Newsletter Campaign System
By Sam PascuaAs non-digital marketing gradually becomes obsolete, small-scale businesses are feeling the pressure to go online, or confront the prospect of losing out to their competition. Several of local businesses have developed over a number of years despite not using a digital technology; however they could be set to make that leap.
Owners of businesses are moving towards marketing by electronic-mail, as a means to stay in contact with their customer base. With paper-based publications proving more expensive to make and issue, the facilities to be known via electronically means become more cost-effective when taking into account the prospective extent of delivery in a series of emails. Providing you have been building up client and customer email addresses, you are well placed. Otherwise, you should look for a method to gather up these electronic details, as it will enable you to maintain awareness with your potential business for a long time.
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