How to Improve Your Social Media Presence
By Sam PascuaSocial media is a large and mostly uncharted territory for a lot of businesses and organisations. We all may have a Facebook page, but how can we best utilise this resource to gain the most from it? As the world continues to focus on the internet as a source of information and marketing opportunities, everybody needs to start getting into the game. From Facebook to Twitter, and from LinkedIn to Fastpitch, the list of social networking sites and marketing methods continues to grow.
If you want to make the most of your online presence, here are a few tips to make the process easier and more productive.
Maintain a Consistent Brand Image
At the most basic level, you need to create a business site that mimics your brand. So much of your customers’ perception of your company comes from the visual and audible messages you are sending out. So it is important to duplicate these messages on your viral marketing sites. Keep the messages you send out consistent with the corporate image you are portraying.
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Common Mistakes in E-Commerce: Part 3 of 3: Promotion & Marketing
By Sam PascuaPart 3 of 3: Promotion & Marketing
The classic saying, “If you build it, they will come,” unfortunately does not apply to e-commerce sites. Millions of e-commerce sites are accessible on the internet, but unless you’ve directly contacted prospective customers and informed them of your site, they probably won’t ever know it exists. Therefore, e-commerce sites need well-developed marketing plans and carefully targeted investments that are aimed at increasing site traffic. A strong search engine optimisation (SEO) strategy to attract customers to your site is also a necessity. In this final part of our three-part series, we explore the common mistakes that new e-commerce sites make in creating and implementing their promotion and marketing plans.
Read moreIs Your Company Ready for an E-Newsletter?
By Sam PascuaOne of the best ways for a business to increase sales and profitability is to strengthen its relationship with customers. For an online business, this means increasing the frequency and relevancy of electronic communications. Blogs and interactive content like product reviews are helpful, but they only work if customers visit your site. In contrast, an e-newsletter lets you reach out to your customers wherever they may be, directing them back to your site to learn more.
A successful e-newsletter requires careful planning and commitment. Poorly crafted e-newsletters run the risk of boring or annoying customers and can actually hurt your business’s reputation and decrease sales. In contrast, a well-planned e-newsletter can be an invaluable tool for communication and sales.
Read moreWeb Marketing can pull Lots of Customers: Its Factual, not Fictitious
By Sam PascuaWeb Marketing: An Outline
Just think of it. Promoting your own website sitting at home on the internet sounds to be a bit easy. People perceive such things as work for those who do not have anything substantial to do. They are highly mistaken. Marketing on the web is just an extension to a person who is intelligent enough to put all his time and energy into something which is productive instead of going out in the sun and working. It can be a testing task but if done with some sincere effort, it can bring in a lot of accomplishments.
Many corporate conglomerates have admitted that combining online marketing with its distant offline cousin is perhaps the most productive strategy to unwrap up a broad customer base and generate huge amounts of revenues. Once a person decides to get involved in a particular online business, then he has to chalk out the most effective marketing tactics which work for him and other marketing gimmicks which help that person succeed in his endeavor. Once the tactic is identified, then it is all about proper implementation and lots of consistent enterprise.
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