Tracking your Website with Google, Yahoo & Bing
By Sam PascuaAre you or your web manager tracking your site on the major search engines? We are big supporters of using Google Webmaster Tools, Bing’s Webmasters Tools and Yahoo Site Explorer to upload XML Sitemaps and track the ways the different search engines are indexing our own and our client’s sites.
Google Webmaster Tools lets web managers control their Sitelinks which are being displayed on Google results, it also alerts us to error pages or pages not being properly indexed by Google, and a displays info on how Google picks up the incoming links to our sites.
Bing Webmaster tools provides users with a range of graphs displaying info such as pages crawled, traffic summaries over the past six months.
Yahoo Site Explorer gives similar information with clearly indentified sections such as feeds, crawl errors, stats on their own indexing of your site.
The information provided by these three tools are essential in understanding how your web is being displayed to these search engines and will help identify areas which need to be improved or analysed to help scale the heights of search engine ranking.
Setting them up is relatively easy and if you don’t have the time, or don’t want to play around with a ftp program, just ask your web developer to set it up for you.
Are you or your web manager tracking your site on the major search engines? We are big supporters of using Google Webmaster Tools, Bing’s Webmasters Tools and Yahoo Site Explorer to upload XML Sitemaps and track the ways the different search engines are indexing our own and our client’s sites.
Google Webmaster Tools lets web managers control their Sitelinks which are being displayed on Google results, it also alerts us to error pages or pages not being properly indexed by Google, and a displays info on how Google picks up the incoming links to our sites.
Bing Webmaster tools provides users with a range of graphs displaying info such as pages crawled, traffic summaries over the past six months.
Yahoo Site Explorer gives similar information with clearly indentified sections such as feeds, crawl errors, stats on their own indexing of your site.
The information provided by these three tools are essential in understanding how your web is being displayed to these search engines and will help identify areas which need to be improved or analysed to help scale the heights of search engine ranking.
Setting them up is relatively easy and if you don’t have the time, or don’t want to play around with a ftp program, just ask your web developer to set it up for you.
Search Engine Optimisation Tips
By Sam PascuaCreate as much content on your site as possible.
The more content, the better. Of course the content needs to be of good quality. Basically, a search engine will view a 50 page site to be more important than a 5 page site. Here are some ideas as to what can be used for additional content:
Educational Content
Adding useful information aimed at educating your visitors about your product and/or service can be extremely beneficial. Not only will search engines be happier, you’ll find that other web sites within your industry will be more likely to link to your site for the benefit of their own audience. If you know of a popular site in your industry that offers helpful links, try to think of what content you can create to inspire them to add a link to your site.
News
News articles are probably the most popular method of content creation, used by many of the major SEO companies today. All web sites should be able to create a news section filled with articles relevant to their industry. Articles can then be archived so that search engines can find them, even if they may seem out of date. Over time larger sites can accumulate 100′s of extra pages in their news section.
Expansion of Core Information
You may be able to expand the information that currently exists on your site. For example, you could create a separate page for each staff member in your business. Or you could offer a more in-depth explanation of your product or service. You may want to run a forum or a blog on your site that is focused on related topics to your web site.
Read moreSEM Strategies vs. SEM Tactics
By Sam PascuaThere are many people in this world who still don’t believe in the power of the business vocabulary. Experts argue about the importance of building your knowledge about business terms and how they represent the true core of understanding the development of your business across its various stages. This fact is especially important in the case of business men entering newer business fields like Search Engine Marketing. The point here is that you can’t afford to make a faux pas when you are communicating with your clients and management about strategies and risk mis-coordination. The problem is compounded as the project grows in size and every aspect requires more attention to detail.
Read moreSEMs mostly get confused about two terms: SEM strategies and SEM tactics. It has been found that 90% of the marketers tend to define strategies as tactics or vice-versa. The definitions of these terms clear the confusion to an extent. A strategy is defined as a “long-term action plan for achieving a goal”, whereas tactics are described as “near term actions taken to solve specific problems or accomplish specific goals” (investorwords.com).
Google Promote, Remove and Comment Feature – Effect on SEO
By Sam PascuaGoogle Promote, Remove and Comment Feature; Is it a death-knell on all established SEO techniques? What is it’s apparent effect on Search engine optimization? How is it going to affect the SERPs (results page)? A colossal change has just been made by big G. Google could not have gotten better at what it does. It revolutionized the search engine all over again.
To the makers of Google, it is nothing short of the fairy-tale crystal ball where they can see everything happening around in the universe. Everyone online is sort of an open book to Google whether you want it or not. And just when you thought that Google already knows too much about people; about what they thought, what they dreamed, what they pursued, what they shopped, what they searched, Google comes up with another milestone idea to get people even more personal; the ability to promote, remove search results by every individual on the planet and add unique comments to any of your preferred result. Wow, so what if you decide to promote a website from 50th page to 1st page. And let’s say you demote a top ranking result into oblivion, never to be seen on the 1st page again. So in one click did you just kill the hype and hoopla of search engine optimization?
Read moreOrganic search engine – it works!
By Sam PascuaOrganic search engine marketing is a search engine-marketing tool that uses keyword research and relevant content strategies to put the website’s URL in the top listings of the search engine without being paid by the advertiser to do so. Surveys reveal that almost 70 percent of the net users’ traffic use Organic Search Engine results to visit at least one new site daily. This makes it an important marketing tool to drive concentrated traffic to your site and use it effectively to market the business on line.
Read moreOnline Advertising – Miles ahead of other Media!
By Sam PascuaInternet is indeed a unique medium, not only in its reach and in scope, but also in the way it can influence the buyer’s decisions. It is important that before using internet as a means to enhance your product’s visibility and reach, you must understand its unique nature.
The web is certainly the only interactive medium in the world and that too in the real sense of the word. It is therefore very accurate in its presentation of the facts about the actual customer perception. No other medium is as powerful in its prediction of the consumer’s likes and dislikes as the internet because the consumer is directly interacting with the seller and can give real time feedback.
Read moreIt allows its users the benefit of accessing information about not only the product but also the competitor’s offerings, compare and contrast the benefit and disadvantages of both.
Web Marketing can pull Lots of Customers: Its Factual, not Fictitious
By Sam PascuaWeb Marketing: An Outline
Just think of it. Promoting your own website sitting at home on the internet sounds to be a bit easy. People perceive such things as work for those who do not have anything substantial to do. They are highly mistaken. Marketing on the web is just an extension to a person who is intelligent enough to put all his time and energy into something which is productive instead of going out in the sun and working. It can be a testing task but if done with some sincere effort, it can bring in a lot of accomplishments.
Many corporate conglomerates have admitted that combining online marketing with its distant offline cousin is perhaps the most productive strategy to unwrap up a broad customer base and generate huge amounts of revenues. Once a person decides to get involved in a particular online business, then he has to chalk out the most effective marketing tactics which work for him and other marketing gimmicks which help that person succeed in his endeavor. Once the tactic is identified, then it is all about proper implementation and lots of consistent enterprise.
Read moreGuide to Search Engine Optimisation (SEO)
By Sam PascuaThe Internet Marketing Boom has brought with it numerous changes in the business context. It is a well-known fact today that if your business does not have a presence on the web, its life span will be significantly reduced as a result of your market space being eaten away by your net-savvy competitors. Without a website and proper search engine recognition, your company has little or no chance of targeting potential clients and customers. Hence, it becomes necessary for your website to gain more visibility on the Internet which can eventually benefit your business by leaps and bounds. So if you have a website of your own or are planning to get one, it is time for you to educate yourself about Search Engine Optimization or SEO and the various aspects of this relatively new technology.
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