Tracking your Website with Google, Yahoo & Bing
By Sam PascuaAre you or your web manager tracking your site on the major search engines? We are big supporters of using Google Webmaster Tools, Bing’s Webmasters Tools and Yahoo Site Explorer to upload XML Sitemaps and track the ways the different search engines are indexing our own and our client’s sites.
Google Webmaster Tools lets web managers control their Sitelinks which are being displayed on Google results, it also alerts us to error pages or pages not being properly indexed by Google, and a displays info on how Google picks up the incoming links to our sites.
Bing Webmaster tools provides users with a range of graphs displaying info such as pages crawled, traffic summaries over the past six months.
Yahoo Site Explorer gives similar information with clearly indentified sections such as feeds, crawl errors, stats on their own indexing of your site.
The information provided by these three tools are essential in understanding how your web is being displayed to these search engines and will help identify areas which need to be improved or analysed to help scale the heights of search engine ranking.
Setting them up is relatively easy and if you don’t have the time, or don’t want to play around with a ftp program, just ask your web developer to set it up for you.
Are you or your web manager tracking your site on the major search engines? We are big supporters of using Google Webmaster Tools, Bing’s Webmasters Tools and Yahoo Site Explorer to upload XML Sitemaps and track the ways the different search engines are indexing our own and our client’s sites.
Google Webmaster Tools lets web managers control their Sitelinks which are being displayed on Google results, it also alerts us to error pages or pages not being properly indexed by Google, and a displays info on how Google picks up the incoming links to our sites.
Bing Webmaster tools provides users with a range of graphs displaying info such as pages crawled, traffic summaries over the past six months.
Yahoo Site Explorer gives similar information with clearly indentified sections such as feeds, crawl errors, stats on their own indexing of your site.
The information provided by these three tools are essential in understanding how your web is being displayed to these search engines and will help identify areas which need to be improved or analysed to help scale the heights of search engine ranking.
Setting them up is relatively easy and if you don’t have the time, or don’t want to play around with a ftp program, just ask your web developer to set it up for you.
Read more
Is Magento the right eCommerce platform for your online buisness?
By Sam Pascua
When Magento was released in early 2008, it was met with excitement and interest from e-commerce site developers around the world. It quickly became the preferred software option for mid-range ecommerce sites due to its powerful administrative features and functionality. As Armando Roggio states on www.practicalecommerce.com,
“Magento’s feature list is clearly the result of years of ecommerce experience. The platform includes features like a built-in product image zoom capability, advanced pricing rules to support special promotions, a landing page tool to help with marketing campaigns, inventory management, side-by-side product comparison tools, and more.”
If you are in the market for a new platform on which to run your ecommerce site, here are some reasons why Magento may be the right choice for you.
Read moreSearch Engine Optimisation Tips
By Sam PascuaCreate as much content on your site as possible.
The more content, the better. Of course the content needs to be of good quality. Basically, a search engine will view a 50 page site to be more important than a 5 page site. Here are some ideas as to what can be used for additional content:
Educational Content
Adding useful information aimed at educating your visitors about your product and/or service can be extremely beneficial. Not only will search engines be happier, you’ll find that other web sites within your industry will be more likely to link to your site for the benefit of their own audience. If you know of a popular site in your industry that offers helpful links, try to think of what content you can create to inspire them to add a link to your site.
News
News articles are probably the most popular method of content creation, used by many of the major SEO companies today. All web sites should be able to create a news section filled with articles relevant to their industry. Articles can then be archived so that search engines can find them, even if they may seem out of date. Over time larger sites can accumulate 100′s of extra pages in their news section.
Expansion of Core Information
You may be able to expand the information that currently exists on your site. For example, you could create a separate page for each staff member in your business. Or you could offer a more in-depth explanation of your product or service. You may want to run a forum or a blog on your site that is focused on related topics to your web site.
Read moreA beginners guide to acquiring customers
By Sam PascuaHow to Build Your Customers Base
You’ve designed a wonderful new product, packaged it, and created an affordable pricing system. The only problem is, there aren’t any customers! In an ideal world, customers would magically appear, but in reality business owners have to work a little harder to attract new customers, especially if you want to conduct your sales online.
Build a Website
First, you need to make sure you have an appropriate website. These days, websites are a dime a dozen, so you need to have an online presence that makes your business – and your product – stand out from the crowd. Customers are looking for bargains and deals online, even as they shy away from bricks-and-mortar retailers in this recession. Another distinct advantage that online businesses have over their more traditional counterparts is that the cost of entry is much lower. Creating and launching a website is much less expensive that leasing and setting up a physical shop.
Read moreSearch Engine Optimization for the Ultimate Three
By Sam PascuaGetting one’s website a good ranking on one of the three biggest search engines, namely Yahoo!, Google and MSN is a very uphill task. The whole job is very overwhelming. Getting the website highly ranked in all three is even more intimidating. To put it straight, they are three diverse search engines with three dissimilar algorithms and three unusual set of policies. So the final frontier which an entrepreneur needs to conquer is to get his/her website a good ranking in all the three of them. And this might not sound good if you have your own website, but there are lots of people out there who are doing this very aggressively and that too with a lot of success. The main endeavor is to find out ways through which a website can get good rankings.
All three of them use completely atypical algorithms but the end result remains the same. The aim is to present the person who is searching the most excellent results accessible. This is the universal actuality which vehemently instigates an SEO to get a website ranked highly on all the famous search engines. It is known that there is an assortment of aspects in the whole system that offers extensive variations in context to each of these factors. The matter of concern is that the presence of these variations has a huge limitation. This implies that vigilance is imperative without which it is very unlikely that things would work out.
Read moreHow to Increase Your Online Sales
By Sam PascuaIn this sluggish economy, it’s more important than ever to optimize your website and maximize sales. Fortunately, it’s easier than you might think. First, focus on making sure your website attracts the right potential customers. Then make it as easy as possible for customers to find what they’re looking for and complete the transaction. Finally, offer incentives that make customers want to come back again and again. Let’s consider these tactics one at a time.
Read more
Recent comments