Top 10 E-mail Trends of 2009: Return Path
By Sam PascuaE-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.
The Top 10 Emails Trends in 2009, according to Return Path, were:
1. Spam growth continued – Reports in early 2009 estimated daily spam volumes are more than 117 billion emails every day. In addition, image spam increased in 2009, a problem for enterprises and ISPs using outdated email security software.
2. False positives increased – “False positives” are when a legitimate, requested, and wanted email is mistakenly blocked outright or delivered to a bulk folder by a spam filter. Receivers increased their use of trusted whitelists in an effort to identify legitimate email.
3. Phishing impacted everyone – Criminal enterprises increased their phishing in 2009 – sending forged emails from banks, social networks, and brand marketers to gain account access. Return Path believes that a coordinated effort, including government (policy and enforcement), educational, infrastructure operators, financial institutions, and more must participate in coordinated efforts toward a solution.
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Perform Your Own Deliverability Audit
By Sam PascuaI thought it would be helpful for email marketers to know what it takes to do a comprehensive deliverability audit. Even an email marketer with satisfactory sending results should take an hour or so per month to make sure all the checks and balances are in place. If an email marketer is finding their open rates declining and bounce rates increasing, a thorough audit can almost certainly right the ship.
Check the delivery report
Delivery reports should be closely monitored for blocks and deferrals. All deliverability problems should be handled promptly by first correcting the mailing practice that caused the problem, and then contacting the ISP or blocking organization to get the block lifted. More times than not the contact method is included in the bounce reason.
Twitter is not for spam
By Sam PascuaHow Twitter Can Help Your Business
Twitter is no longer just a fad. With millions of people around the world tweeting at all hours of the day, businesses are eager to join the conversations. Twitter holds the potential to be a new communications tool that can help connect businesses with current and potential customers. But how exactly does one go about fitting a “unique selling proposition” into the Twitter-imposed limit of 140 characters?
A lot of marketing experts who have been schooled in traditional business communications view Twitter as a great platform for disseminating their message. At first glance, they’re correct. Twitter is a low-cost way to send marketing messages to hundreds or thousands of customers. Unfortunately, any business that actually tries to take this approach will find that it backfires. Why?
Read moreBattling the Spam Button
By Sam PascuaNothing strikes fear in the heart of an email marketer like the thought of a recipient hitting the spam button. All that time spent on creating content, sending and reviewing test messages, only to have someone completely reject the message as “Junk.” It truly is a cold, hard world.
But what is a recipient to do? Hit delete? That’s like shoeing away a fly with the back of the hand – it will be back. Or even worse, use an unsubscribe link? That might let the sender know that they have reached a valid email address.
Do not blame the recipient! They know the definition of spam – “unsolicited commercial or bulk e-mail.” And guess what? Your opinion does not count! If the recipient believes the message is unwanted or unknown, the big bad button on the top of the email client is going to be pushed.
Read moreSome Elements of Good and Bad Subject Lines
By chrisIt is hard to overstate how important the subject line is to the success of your permission-based email marketing campaigns and email newsletters. First, the subject line is the first writing recipients see and is often the determining factor on whether they open the email or move on to something else. Second, because spam filters flag words or punctuation in the subject line, your subject line can make the difference between the email arriving in the inbox or the junk folder.
A subject line should achieve something fairly simple: It should set proper expectations as to the subject of the email itself. Beyond that, here are some elements of a bad and a good subject lines.
Spam & Virus coporate grade protection FREE offer
By Sam PascuaManaged Email Security
Design Industries has partnered with one of Australias leading Managed Email Security service companies and is proud to offer Australia’s premier product; a set of new generation tools that secure and manage your organisation’s inbound and outbound email.
More than just antispam and antivirus it is Enterprise Specific Protection (ESP).Tools that ensure your email is safe, productive and business-focused and that it cannot be abused by time-waster downloads or inappropriate content including profanity and pornography. Tools that give teeth to Acceptable Use Policies by identifying unacceptable content received or sent and enabling management to act quickly and understand the risk.
The ESP advantage
Sitting ‘in the Internet cloud’, ESP methodology continuously runs through a ‘Measure, Manage, Monitor’ deep content email analysis cycle. Only ESP provides this level of inbound and outbound email protection, customised to satisfy the unique needs of each individual customer.
How Does it Work?
It’s simple, we take all the email and filter out anything you don’t want and deliver a pure flow to your organisation. You don’t pay to download spam or unwanted content just the filtered email.
Free 14 day trial
Design Industries is happy to offer a 14 day free evaluation of the Managed Email Security solution. Nothing to install on site just a simple change to your DNS and you will have Enterprise Specific Protection.
To sign up for the Free Trial simply click here or call 1300 73 63 63 to organise this trial and say goodbye to spam.
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