Getcha Mitts On This Handbook
By Tamara CaddyIn the words of famed graphic designer, Petrula Vrontikis, ”Practice safe design – use a concept”.
Indeed, the seed of great solutions to the design conundrums of any business is a well thought-out, immaculately planned and precisely executed vision.
Enter the Design & Branding Directory. Produced by the folks at Desktop & Marketing magazines, it is THE handbook for perusing approaches that have worked for different brands across mediums for everything from mini start-ups to multi-national mega-giants.
It is bursting with case studies with problems (and solutions) just like yours by innovative creative service providers just like us, Design Industries.
On pages 44 and 45, we are proud to detail our digital solution for the soon-to-be-launched site, meemeep.com.
Sadly, each provider could only choose one case study to showcase. We’d love to show off more examples of our tailored web solutions from eCommerce to e-Newsletters that we’ve created for all sorts of retailers, start-ups, not-for-profits – big and small. To hear more, contact us.
Get The Design & Branding Directory for $15.95 through retailers or through Desktop Magazine.
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Would you ignore nine million potential customers?
By Tamara CaddyAccording to recent figures from ABS the number of Aussies that subscribe to the internet via their mobiles continues to climb –now at 9.7 million – over 40% of Australia’s population. Globally, 43% of facebook users log on via mobile. You can’t escape it – developing mobile interfaces are now more important than ever to your web presence. If you don’t act strategically you’ll alienate the lion’s share of Australians. Obviously… but how should you develop your mobile webpage?
Be platform agnostic, instead of joinin one brand’s cult: develop mobile adoptions that’ll work on any platform. Otherwise, unless you only want to target customers with an iPhone, you’ll have to build individually for Apple, Android, Windows and whichever O/S which come out – ballooning your expenditure.
Good looks and functionality must work alongside each other. When you get these two right your online mobile enterprise activities can flourish. Get it wrong and you’ll sabotage your customer base and repeat business.
Case in point: I recently tried to use an (outdated) Nokia to get onto the Qantas site to change a flight and with a lot of fiddling I could view my bookings but not change them on this mobile version. After wrangling to no avail, I was left a frustrated flyer rather than a frequent one.
Eight tips for developing mobile web:
Functionality, functionality, functionality.
Make your mobile web fully functional regardless of application.
Keep it quick and simple for users.
Forget fussy graphics.
The site needs to adapt its content depending on the capabilities of (or lack of) the device receiving it.
Sacrifice showing off for user convenience: such as bandwidth compression.
Make online payments easy and streamlined.
Use analytics and monitoring to make sure your mobile web remains strategic.
Like any web presence, link it to your CRM reporting.
Contact DI for your tailored web solutions including for mobile web
Read moreClient Focus: Neco
By Sam PascuaWe are extremely pleased to announce the launch of the revamped Neco website, we love the way the final site looks, it was worth all the effort.
Let us know what you think
You can visit their website here
Client Focus: AMSF – Australian Motor Sport Foundation
By Sam PascuaWe are extremely pleased to announce the launch of a recent website – AMSF – Australian Motor Sport Foundation
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