The future of online shopping is going mobile as e-commerce continues to broaden its reach beyond desktop users.
The commercial potential for consumers to spend using their smart phones and tablets – increasingly the lifeblood of modern society – cannot be ignored.
Entrepreneurs must implement platforms which enable customers to experience, interact with and purchase their brand wherever they are and however they chose to connect.
E-commerce platform Magento has released an exciting range of mobile offerings as a part of new features added to its Magento Enterprise and Magento Community software packages.
The latest releases build upon the platforms’ existing mobile e-commerce capabilities and aim to make it easier to create compelling and elegant mobile shopping experiences.
According to Magento, the new Mobile HTML5 features include: gesture-based controls, multi touch and image scaling and the utilisation of device specific audio and video capabilities. Additional features include user-friendly search and results display, drag and drop of products to the shopping cart, easy swiping between product images, zooming capabilities as well as the opportunity to cross-sell and up-sell products. All of the new features are highly customisable and the HTML5 theme supports iPhone, Android and Mobile Opera browsers.
You can read more about the latest releases of Magento Enterprise here.
This is on top of the already existing ‘Magento Mobile’ product which allows you to create branded native storefront apps for iPhone, iPad and Android that integrate with your online store.
What all this amounts to is the ability to create a stellar, highly mobile-optimised business that is so crucial in today’s online commerce environment.
Magento is Design Industries’ preferred e-commerce platform; we look forward to strategically integrating applying the latest releases of Magento your online enterprise. Contact us