Cost-Effective Options for Spam Prevention

By April 24, 2009Blog, Marketing
Ban Spam

Spam is becoming an increasingly annoying – and expensive – problem for small and medium-sized businesses. Just how much time do you and your employees spend sifting through spam emails? The statistics for typical companies are staggering:

  • Most experts agree that approximately 90% of all email messages are spam.
  • About 13% of spam messages promote scams or fraud, increasing the risk of introducing spyware or viruses into your company’s IT system.
  • According to a 2007 survey by Nucleus Research and KnowledgeStorm, spam messages cost $712 per employee each year in lost productivity.
  • Massachusetts-based Brockmann & Company reports that 36% of organizations have lost business when “real” emails are accidentally caught in spam filters.

Free spam-filtering programs generally don’t catch all of the incoming spam messages, and they inadvertently identify far too many legitimate messages as spam. Many software programs have been created to solve these problems, but most small- and medium-sized businesses assume that implementing them will be too expensive. Fortunately, there are many cost-effective options for businesses of all sizes.

Yes, effective anti-spam software is an ongoing expense for your company, but it is far less than the cost of ignoring spam and continuing to let your employees spend their valuable time filtering messages manually. The benefits of saving your employees’ time for more productive activities and making sure that legitimate messages are not incorrectly identified as spam far outweigh the relatively low cost of effective spam management.

Take the time to learn about the many cost-effective anti-spam solutions that are available to you. It may be the best investment you make all year.

One Comment

Leave a Reply