Top 10 E-mail Trends of 2009: Return Path

E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009. The Top 10 Emails Trends in 2009, according to Return Path, were: 1. Spam growth continued – Reports in early 2009 estimated daily spam volumes are more than 117 billion emails every day. In addition, image spam increased …

Sam PascuaTop 10 E-mail Trends of 2009: Return Path

Some Elements of Good and Bad Subject Lines

It is hard to overstate how important the subject line is to the success of your permission-based email marketing campaigns and email newsletters. First, the subject line is the first writing recipients see and is often the determining factor on whether they open the email or move on to something else. Second, because spam filters flag words or punctuation in …

Sam PascuaSome Elements of Good and Bad Subject Lines

How to start a Newsletter Campaign System

As non-digital marketing gradually becomes obsolete, small-scale businesses are feeling the pressure to go online, or confront the prospect of losing out to their competition. Several of local businesses have developed over a number of years despite not using a digital technology; however they could be set to make that leap. Owners of businesses are moving towards marketing by electronic-mail, …

Sam PascuaHow to start a Newsletter Campaign System