How to Improve Your Social Media Presence

Social media is a large and mostly uncharted territory for a lot of businesses and organisations. We all may have a Facebook page, but how can we best utilise this resource to gain the most from it? As the world continues to focus on the internet as a source of information and marketing opportunities, everybody needs to start getting into …

Sam PascuaHow to Improve Your Social Media Presence

Using Social Networking Tools in a Down Economy – Social Media

In a sluggish economy, companies of all sizes are slashing marketing budgets, yet the need to build relationships with existing customers and reach out to new customers is stronger than ever before. In response, many companies are turning to social media networking tools and reaping rewards in terms of sales growth and profitability. Social networking tools, also known as Web …

Sam PascuaUsing Social Networking Tools in a Down Economy – Social Media

The Surprising Impact of Twitter – Social Media

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not. But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those …

Sam PascuaThe Surprising Impact of Twitter – Social Media