The Power of Copywriting

Too many online businesses focus solely on web design and development, enamoured with fancy layouts and bold graphics while virtually ignoring the text itself. And while it is true that today’s internet users rarely read a website from start to finish, content is – and always will be – king. The power of copywriting is most apparent in ecommerce, customer …

Sam PascuaThe Power of Copywriting

Search Engine Marketing Glossary

Actual Cost per Click It is the amount paid by the advertiser to the PPC Ad Service provider for every click on the advertisement. This cost can be less than or equal to the maximum cost per click. In other words, it’s the cost which the advertiser pays to the PPC service provider in order to maintain his ad position …

Sam PascuaSearch Engine Marketing Glossary

To Blog or Not to Blog

These days, it seems like almost everyone has a blog, from major multi-national corporations to your ten-year-old nephew. Internet marketing experts tout corporate blogs as a way to build relationships with customers and create brand loyalty, but you may be wondering whether a blog can really help your company. In these difficult financial times, when marketing budgets have been slashed …

Sam PascuaTo Blog or Not to Blog