Effectively Incorporating Social Media Applications into Your Business

If you have yet to play in the world of social media, then prepare to be overwhelmed at first. The number of websites, options and users in the field is astronomical and the figures continue to grow exponentially. Though overwhelming, the rapid growth of social media demonstrates its popularity in the modern world, as well as its importance for businesses …

Sam PascuaEffectively Incorporating Social Media Applications into Your Business

Using Social Networking Tools in a Down Economy – Social Media

In a sluggish economy, companies of all sizes are slashing marketing budgets, yet the need to build relationships with existing customers and reach out to new customers is stronger than ever before. In response, many companies are turning to social media networking tools and reaping rewards in terms of sales growth and profitability. Social networking tools, also known as Web …

Sam PascuaUsing Social Networking Tools in a Down Economy – Social Media

The Surprising Impact of Twitter

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not. But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those …

Sam PascuaThe Surprising Impact of Twitter

The Twitter / WordPress test

Ok so I have read my new social media book, Groundswell and I am a true convert. It blew me away, loved almost every moment. The final chapter on the “future” ways we will interact sent a shiver up my spine however 99% of the book was eye opening, in a good way. So here I was updating our blog …

Sam PascuaThe Twitter / WordPress test

Twitter Popularity for Sale

Back in the good old days, a business’s popularity could be measured by the number of people who subscribed to its e-newsletters. Then it became a question of how many “friends” a business had on Facebook. Nowadays, it’s all about how many Twitter followers you have. Building up a large base of followers takes time. You have to create a …

Sam PascuaTwitter Popularity for Sale

The Surprising Impact of Twitter – Social Media

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not. But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those …

Sam PascuaThe Surprising Impact of Twitter – Social Media

SEM Strategies vs. SEM Tactics

There are many people in this world who still don’t believe in the power of the business vocabulary. Experts argue about the importance of building your knowledge about business terms and how they represent the true core of understanding the development of your business across its various stages. This fact is especially important in the case of business men entering …

Sam PascuaSEM Strategies vs. SEM Tactics