BlogMarketing

The Surprising Impact of Twitter

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not. But since Twitter’s introduction, its popularity…
Sam Pascua
August 5, 2009
BlogMarketing

The Twitter / WordPress test

Ok so I have read my new social media book, Groundswell and I am a true convert. It blew me away, loved almost every moment. The final chapter on the "future" ways we will interact sent a shiver up my…
Sam Pascua
August 3, 2009
BlogMarketing

Twitter Popularity for Sale

Back in the good old days, a business’s popularity could be measured by the number of people who subscribed to its e-newsletters. Then it became a question of how many “friends” a business had on Facebook. Nowadays, it’s all about…
Sam Pascua
August 3, 2009
BlogMarketing

SEM Strategies vs. SEM Tactics

There are many people in this world who still don’t believe in the power of the business vocabulary. Experts argue about the importance of building your knowledge about business terms and how they represent the true core of understanding the…
Sam Pascua
July 27, 2009
AtlassianBlog

Twitter is not for spam

How Twitter Can Help Your Business Twitter is no longer just a fad. With millions of people around the world tweeting at all hours of the day, businesses are eager to join the conversations. Twitter holds the potential to be…
Sam Pascua
July 25, 2009
BlogTechnology

Technologies that will change your work habits

Prioritising Your IT Budget Given the recent economic downturn, most companies have slashed their operating budgets, including their funds for capital investments in information technology and related infrastructure. Consequently, it is more important than ever before to make sure each…
Sam Pascua
June 21, 2009
BlogMarketing

Organic Search Engine – it works!

Organic search engine marketing is a search engine-marketing tool that uses keyword research and relevant content strategies to put the website’s URL in the top listings of the search engine without being paid by the advertiser to do so. Surveys…
Sam Pascua
April 25, 2009