Using Social Networking Tools in a Down Economy – Social Media

In a sluggish economy, companies of all sizes are slashing marketing budgets, yet the need to build relationships with existing customers and reach out to new customers is stronger than ever before. In response, many companies are turning to social media networking tools and reaping rewards in terms of sales growth and profitability. Social networking tools, also known as Web …

Sam PascuaUsing Social Networking Tools in a Down Economy – Social Media

The Surprising Impact of Twitter – Social Media

When Twitter was first introduced, it seemed to be nothing more than a novelty. It offered people a way to send “tweets” about their life, in succinct 140-character blurbs. Interesting? Perhaps. Useful? Perhaps not. But since Twitter’s introduction, its popularity has spread like wildfire. Millions of users send tweets throughout the day, and although the content of many of those …

Sam PascuaThe Surprising Impact of Twitter – Social Media