Atlassian, run by a pit crew. Now with AI built in.
We build, run, and continuously improve Atlassian platforms for Australian enterprises. From rapid Jira and Confluence deployments to AI activation across Rovo, Microsoft Copilot, custom MCP integrations, and Claude-powered agents, our Melbourne team delivers Formula One precision across the full Atlassian stack.
200+
Atlassian Deployments
Delivered
25,000
Largest Single
User Scale
2x
Average Team
Efficiency Gain
25
Years of Industry
Experience

Trusted By
Four ways we move your Atlassian platform forward.
Most organisations use about 40% of what Atlassian can do. We close the gap. From first deployment to ongoing managed services and AI activation, we help you extract real value from your platform investment.
ADVISORY
Strategy & Advisory
Independent advice for CIOs and platform leaders. Discovery assessments, AI readiness reviews, tool consolidation strategy, and executive workshops.
DIAI FOUNDRY
AI & Automation
Make AI real inside your business. Rovo activation through 10-step AI Fast Start, custom agents, and Claude-powered skills. Specialists in Anthropic's Claude.
ATLASSIAN
Implementation & Migration
Rapid Jira, Confluence, and JSM deployments from 50 to 25,000 users. Cloud migrations and platform consolidation in weeks not months.
DIGITAL FACTORY
Managed Services
Three integrated pillars on a fixed monthly fee. Licensing optimisation and platform support are complimentary. Prepaid hours go to strategic improvements.
DIAI FOUNDRY · OUR AI PRACTICE
AI that ships this quarter, not someday.
Most enterprise AI projects stall at the proof of concept. Diai Foundry is our AI consultancy practice that builds and deploys production AI inside your existing Atlassian and business systems. We are specialists in Anthropic's Claude and Atlassian's Rovo, working with Australian enterprises to bring frontier AI to production.
2 - 3 WEEK ENGAGEMENT · FIXED PRICE
AI Fast Start
Switch on Rovo across your Atlassian environment. Our 10-step AI Fast Start methodology gets your team using AI search and pre-built agents inside three weeks. Includes the cyber security sign-off package.
Learn more about AI Fast Start ›
CUSTOM BUILD
Custom Rovo Agents
Specialised AI teammates built around your exact workflows. We've shipped agents for licensing analysis, support triage, sprint planning, and content generation across financial services and government clients.
See our agent capability ›
CLAUDE-POWERED · STRATEGIC
DI AI Foundry Consulting
Strategic AI advisory and bespoke Claude implementations beyond Atlassian. Vendor-neutral platform selection across Claude, Copilot, and ChatGPT. AI readiness assessments and Community of Practice models for sustainable adoption.
Explore Enterprise AI ›
We run what we sell. We deliver what we promise.
Three things that set every Design Industries engagement apart.
We Run What We Sell
Proven in our business before yours.
Every AI agent and Atlassian tool we recommend, we run in our own environment first. You get solutions that are tested, refined, and production-ready from day one.
Pit-Crew Response
Same-day acknowledgement, every time.
No ticket queues. No chasing. Under our Sundown Rule, every issue raised receives same-day acknowledgement, and every engagement runs on a methodology refined across 200+ deployments.
Built for Enterprise
Fixed investments. Clear outcomes.
No hourly surprises. No scope creep. Every engagement is structured around measurable outcomes from day one, with a clear path to self-sufficiency built in from the start.
Our Partners
Design Industries, an accredited Atlassian Solution Partner, offers expert support with certified staff and direct access to trained engineers. We simplify vendor relationships by managing support requests and resolving issues, so you can focus on what you do best.

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Cyber Security Excellence
We're proud to share that Design Industries has achieved Gold certification for SMB1001:2025 Level 3 with CyberCert.
- We take cybersecurity seriously. Protecting our business is a top priority.
- We're dedicated to safeguarding our clients and partners every step of the way.
- We're continually raising the bar on excellence in cybersecurity.
Testimonials
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"Design Industries are dynamic and great at tailoring Atlassian. We've worked with them for years; I'm always confident they can support our development with enthusiasm, professionalism & benchmark support."
Matt Lecchi
Global IT Operations Manager, Swisse Wellness -
"Michael and the Design Industries team have done an incredible job managing the scope and stand-up of our Atlassian instance. The rigour and detail in their process and documentation is incredible."
Dave Keating
Chief Operating Officer, Clemenger BBDO -
"We rapidly scaled Atlassian from 500 to 7,000 users, at the bare minimum doubling the efficiency of our teams, who are working on core bank payment systems such as our .com."
Paul Anastasopoulos
Platform Manager, ANZ
Resources
Explore our curated collection of articles, whitepapers, and videos on Atlassian tools, Agile practices, and business strategy—designed to help you maximize your Atlassian environment.
Unlock What Your Team Can Actually Achieve
Your next performance breakthrough is closer than you think. Whether you're scaling Jira across the enterprise, activating AI Fast Start, or moving to a managed services model, the organisations that move first gain the most ground. Book a conversation and leave with a clear picture of what's possible for your environment.
One free consultation. Clear outcomes. Just a straightforward conversation about your environment.
✓ Faster time-to-value on your Atlassian investment
✓ AI agents working in your environment within weeks
✓ A solution scoped to your environment
✓ Ongoing optimisation, not a one-off project handoff


